Thursday, March 6, 2014

Short Cuts (From Game Changer Blog)

Sharing from Game Changer.


"I recently read the Hidden Brain by Shankar Vedantam, which is an interesting analysis of how the biases that we are unaware of can lead to devastating conclusions and outcomes. Vedantam argues that we regularly encounter two types of experiences, those that are novel and those that are familiar. The conscious brain excels in novel situations. The unconscious brain excels in rote situations where the problem has been understood. In this situation, the brain takes short cuts to help us decide what to do. For this man on my flight, the problems of Anacostia were understood in that the people were the problem, and the solution was to keep your investments away from there."

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